非遗新传
Cultural Echoes
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Cultural Echoes
events VI
2021
Qi chuang
2021
Qi chuang
The theme of “Cultural Echoes” is like a dialogue across time, intertwining tradition and modernity to paint a unique portrait of Shunde life. From entertainment to professions, from sports to decorative crafts, traditional culture flows through the rhythms of the seasons, shaping the daily lives of the people. But what about now? Can the life of today converse with the memories of the past?
This event’s theme, “Cultural Echoes,” skillfully blends traditional and contemporary design languages. The calligraphic style of “Heritage” merges seamlessly with the modern, sans-serif “Echoes,” clearly conveying the essence of the theme.
The main visual design features gradient lines that intricately outline the traditional symbols of Shunde’s intangible cultural heritage, such as dragon boats, Xiangyun silk, Cantonese opera, Hongquan martial arts, fish lanterns, and dragon boat seals. These symbols resonate with those familiar with tradition, while their new combinations and structures breathe fresh life into the concept of “Echoes,” highlighting its contemporary interpretation.
This event’s theme, “Cultural Echoes,” skillfully blends traditional and contemporary design languages. The calligraphic style of “Heritage” merges seamlessly with the modern, sans-serif “Echoes,” clearly conveying the essence of the theme.
The main visual design features gradient lines that intricately outline the traditional symbols of Shunde’s intangible cultural heritage, such as dragon boats, Xiangyun silk, Cantonese opera, Hongquan martial arts, fish lanterns, and dragon boat seals. These symbols resonate with those familiar with tradition, while their new combinations and structures breathe fresh life into the concept of “Echoes,” highlighting its contemporary interpretation.
「非遗新传」的主题如同一场跨越时空的对话，将传统与现代交织，勾勒出顺德人生活的独特画卷。从娱乐到职业，从运动到装饰工艺，随着节气的变迁，传统文化融入了顺德人的日常。那么，今天的生活与过去的记忆，能否碰撞出新的火花？
本次活动主题「非遗新传」巧妙融合了传统与现代的设计语言。书法风格的“非遗”字体与现代感十足的无衬线“新传”相结合，精准传达了主题的深意。
主视觉通过渐变线条，精细勾勒出龙舟、香云纱、粤剧、洪拳、鱼灯、龙舟篆刻等顺德非遗符号。这些符号既让熟悉传统的人们感到亲切，又通过全新的组合与结构，赋予其现代的演绎，展现出「新传」的意义。
本次活动主题「非遗新传」巧妙融合了传统与现代的设计语言。书法风格的“非遗”字体与现代感十足的无衬线“新传”相结合，精准传达了主题的深意。
主视觉通过渐变线条，精细勾勒出龙舟、香云纱、粤剧、洪拳、鱼灯、龙舟篆刻等顺德非遗符号。这些符号既让熟悉传统的人们感到亲切，又通过全新的组合与结构，赋予其现代的演绎，展现出「新传」的意义。
photo copyright by ©️choko stuido
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photo copyright by ©️choko stuido
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